Embedded lending is where a lendtech company offers its services through the platform of another financial or non-financial institution. For example, an embedded lender will integrate software that’s embedded into the checkout process of a B2B marketplace, making it quick and simple for a business to choose a credit product at the point of sale. is the most well-known example of embedded lending in everyday life.
In the ever-evolving digital landscape, embedded finance lending solutions have emerged as a transformative technology, providing significant benefits to SMEs and consumers. By seamlessly integrating lending capabilities into existing platforms, these solutions offer streamlined access to capital, enhanced cash flow management, and improved customer experiences. Currencycloud supports lenders worldwide with software that is easily integrated into our clients’ environment, enabling Fintechs to embed their services into other platforms.
Swedish Fintech digital bank and recently joined forces to launch an embedded loan solution for small businesses in Denmark. By integrating lending capabilities directly into the Froda and Lunar platforms, SMEs can access credit quickly and conveniently, allowing merchants to apply for and receive financing without having to leave the platform.